Our marketing system, supply management, is often misunderstood as it is often portrayed as a very complex and complicated system; however, it really isn’t.It simply is about keeping our food local in Canada. Instead of shipping large quantities of dairy products across the world (which with the perishable nature of milk would make it very challenging), our three pillars strive to make sure that our farmers produce what Canadians need.

Three Pillars of Supply Management

There are three pillars of supply management that ensure that our system works effectively.


Using a quota system, producers can ensure that a steady supply of quality products are available to meet consumer demand.


Canada’s federal government has committed to limit imports to ensure Canadian dairy market requirements are primarily met by Canadian milk production.


Dairy producers receive prices that provide a reasonable return, which enable producers to cover production costs. Our producers do not rely on taxpayer subsidies.


Facts & Myths

Looking to find out more about the facts and myths surrounding the dairy industry?

Click here.

Downloads & Resources

Looking to access our library of downloads and resources?

Click here.


Further Information

Are you looking for more information on supply management?

Or, contact corporate communications at 780-577-3305 and we can help answer your questions.