Both the Flames and the Oilers are fighting it out during the NHL playoffs this season. 

As a way to cheering on our favourite teams, we will be donating milk for those in need through Twitter.

Here’s how you can be a part of #ABgoals4milk. 

  1. RT our “Pour a Tall Cold One” image and someone in need will receive a serving of milk on us.
  2. For every goal the Flames or Oilers make, someone in need will receive an entire month’s worth of milk!



Legal Parameters:

  • To participate, individuals
    • must retweet the pinned image on Alberta Milk’s Twitter profile, and
    • be a Canadian resident
  • For every retweet of this pinned image,
  • Alberta Milk will donate 2 servings of milk to the Edmonton Food Bank (value $1.40), up to a maximum value of $5,000, and
  • Alberta Milk will donate 1 month of milk for 2 individuals (value $42) to the Edmonton Food Bank, up to a maximum value of $1,000, for every goal the Oilers score in round 2 of the 2017 Stanley Cup playoffs (the “Retweet Campaign”).
  • The Retweet Campaign begins on April 26, 2017 and ends at the conclusion of the final game the Oilers play in round 2 of the 2017 Stanley Cup playoffs. 
  • Alberta Milk will make all donations for the Retweet Campaign to the Edmonton Food Bank.   If the Edmonton Food Bank requests a financial donation in lieu of milk, the Edmonton Food Bank must put the donation towards the purchase of dairy product or fluid milk.