Calling all Alberta high school athletes! We’ve teamed up with Alberta Schools’ Athletic Association (ASAA) to bring you the Alberta Milk Pass Off Challenge.

We want you to show us your best skills in the high school sport that you love most! From October 13 to November 9, 2020, Alberta high school athletes can participate in the Pass Off Challenge for a chance to be selected as one (1) of four (4) recipients of $5,000.00 in funding for their school’s athletic program.

How to Participate:

  • Record a 0:15-0:60 video (as an individual or with your athletics team, from a distance!) that shows some of your best skills in your chosen sport;
  • Follow @AlbertaMilk on Instagram OR TikTok (or both!);
  • Publish your video to TikTok OR Instagram with the #PassOffChallenge hashtag, your school and team name, and tag @AlbertaMilk.

Be sure to have fun and get extra creative with your challenge video by taking advantage of editing features, transitions and theme music. Four (4) recipients will be announced on November 14, 2020, and selected for each of the following categories:

  • Most creative;
  • Most unique;
  • Best school spirit.

Enter the #PassOffChallenge by November 9, 2020 and see full rules and regulations for details.